A relatively new term, probably born of frustration with the avalanche of white papers stretched beyond their original purpose (authoritative, concise, view on a problem -- see Winston Churchill article).

The definition and purpose of Point of View Papers is still evolving, but the key themes are:

• Used to show thought leadership
• Popular with consulting firms, such as Ernst & Young and Collaborative Consulting.
• Trend is to use a white paper for a product or solution (some tangibility) and and a point of view paper for an expertise-driven service (less tangibility).
• Slightly fuzzy distinction drawn by Unisys between a white paper as addressing an industry problem, while a point of view paper addresses a business problem.

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