White Paper Review Service

Are you working on a white paper?

Then, you need to write the best white paper possible for your technology product, service, or solution.

A mediocre white paper simply wastes your time and adds to white paper pollution.

If you want to write a distinctive -- even perfect -- white paper, then, the White Paper Review Service is for you. Get help and advice from a former Motley Fool writer and book author.

How you benefit

The White Paper Review Service is the first step to writing a perfect white paper. A perfect white paper has four characteristics:

1. Authority to gain reader attention and respect.
2. Persuasiveness to nudge the reader to want more information from you.
3. Clarity so the reader understands the value of your solution.
4. Interesting so the reader finds your white paper useful and enjoyable.

We give your white paper an objective, hard-headed (but friendly) review and see how it measures up against the four critical characteristics.

What you get

A) Professional review of your white paper including the four critical characteristics:

1) Authority. An assessment of the authority of your white paper, including:

• Treatment of the client problem. Does your white paper demonstrate a distinctive understanding of your customer's problem coupled with a compelling point of view on its solution?
• Tone. Does your white paper sound professional with a show not tell attitude?
• Balance. Does your white paper recognize solution alternatives fairly?
• Differentiation. How does your white paper compare to those of your competitors?
• Overall assessment of the authoritativeness of your white paper.

2) Persuasiveness. An analysis of the value argument you make in your white paper, including:

• Quality of the argument. Is it logical and fact-based rather than a series of (optimistic) assertions? 
• Show value. Has the customer's problem been valued and the solution benefits profiled?
• Credibility. Are the solution promises believable?
• Defuse objections. Does the white paper answer the major "so what" questions?
• Consistency. Check for a cohesive value argument across your value proposition, white paper, and business case.
• Overall conclusion on your white paper's persuasiveness.

3) Clarity. A review how well the words work in your white paper, including:

• Reading efficiency. Do reader benefits exceed their reading costs in terms of time and ease of understanding?
• Make every word work. You need to give the reader the most value in the least time. Does your white paper maximize value per word?
• Substantive edit. We will give your white paper a substantive edit. This focuses on structure and overall meaning rather than a full copy (word-by-word) edit. Can we reduce word count by 1/3rd, without any loss in value to the reader?
• Trouble spots. Are there any painful words or troubled usage?
• Overall rating of the clarity of your white paper.

4) Interesting.  Comment on how well reader curiosity is spiked and sustained, including:

• Headlines. Do you have an effective headline that gets to the point, grabs reader's attention, and keeps them reading?
• Hook. Is there a clear angle or point of view running through the white paper?
• Hazards to interest. Does your white paper have cliches, mediocre metaphors, or peculiar punctuation that deter reader interest?
• Overall commentary on how well your white paper captures and holds reader interest.

B) Written report summarizing our assessment of your white paper based on the four critical characteristics.

We tell you what's good, what works, what doesn't work, and what should be changed ...and how.

Our recommended improvements are detailed and actionable enough for you to rework the white paper yourself. If you prefer us to do the work, we include a fixed price quote to make the revisions.

C) One-hour phone consultation to discuss the written report.

How does the service work?

• We are happy to review a completed case or draft in progress.
• Total fee is $1,500. Buy The White Paper Review Service now
• Send your white paper in Word to a dedicated e-mail address sent to you on purchase.
• We are writers and editors not graphic designers; however, we will comment on how well diagrams and graphics support and strengthen the overall value argument.
• Review is completed within five to seven working days of receiving all the materials.
• All your information is kept confidential and secure.
• After the review, if you want help rewriting and completing the white paper, we can give you a fixed price quote. The price of the review is deducted, so, the typical price for a complete white paper is a total of $5,000.

Click this link to buy The White Paper Review Service.

If you have questions or would like to discuss any of the above services, please e-mail us directly at info@businesscasepro.com or call 1-888-300-9389.