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White paper words to avoid > Meaningless words and phrases (6 entries)

Search this dictionary for words and phrases that are meaningless or cliched. Please e-mail us at info@businesscasepro.com if you would like to have a word or phrase added.

  • Who's bringing what? And to whose table? This confuses non-English speakers. USE "offer" or "provides' instead and save a couple of words and much puzzlement.
  • This phrase will cause sleep loss. In some cultures, this sounds like like a peculiar and personal question. USE: "concern" or "worry" instead.
  • Unless you are running a data network, just use "time" or say you are too busy.
  • Please just say "think" or "view."
  • A long time ago saying a technology was holistic was amybe a smart comparison to the medical theory of holism: "organisms have an existence other than as the mere sum of ...
  • After hearing about "end to end" solutions several hundred times, please, do white papers (and the world) a favor and just say "complete." Or, don't make the claim in the first ...
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