About Business Case Pro

Business Case ProTM specializes in IT value. We help both buyers and sellers measure, market, sell, prove, and increase the value of enterprise technology. 

Business cases and white papers are the two most critical documents in the marketing and selling of enterprise technology.

We are document writers, financial modelers, and performance improvement consultants.

As writers, we focus on writing the most professional business cases and white papers available. By professional, we mean real, rigorously measured ROI, which is communicated crisply and clearly.

As consultants, we work with you to turn business cases and white papers into results in the form of increased ROI, sales, or leads. For existing technology assets, we can identify value improvements and capture them in a crisp 100-day action plan.

Ultimately, we want to help you turn technology into return on investment (ROI).

The principal of Business Case Pro has specialized in business case writing, performance improvement, and solution selling for a dozen years. He has also worked as Managing Principal for a private equity group investing in deals driven by technology transformation, and as the Treasurer of a financial services firm. Along with books, he has written for Motley Fool and Gantthead. He is an Oxford University law graduate and holds several post-graduate financial qualifications including Chartered Financial Analyst ("CFA"). Based in the U.S.A., he also works across Europe and Asia.

We take confidentiality very seriously and do not reveal personal and client names publicly. We don't and won't advertise who we work with and what we work on. The underlying purpose of all our work is to help you achieve differentiating amounts of IT value.

Please e-mail us at info@businesscasepro.com  or call 1-888-300-9389 and we will respond promptly and never later than 24 hours.

Thank you.