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The Business Case Checklist -- Best Selling Business Case Book on Amazon
  • The Business Case Checklist: Everything You Need to Review a Business Case, Avoid Failed Projects, and Turn Technology into ROI
    The Business Case Checklist: Everything You Need to Review a Business Case, Avoid Failed Projects, and Turn Technology into ROI
    by Business Case Pro
The Business Case Checklist -- Digital Version

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The Three-Page Business Case

The Fast, Complete Way to Write a Business Case and Increase the Value of Your Technology Project, Product, or Service

 

What is this handbook about?

  • 30% of IT investments are successful, which means billions are wasted each year.

  • Missing, unbelievable, or plain bad business cases are a huge source of wasted investments.

  • This handbook shows you how to write an outstanding technology business case in 10 simple steps. Result: The Three-Page Business Case.

  • The Three-Page Business Case is the most concise, compelling way to differentiate and sell your technology project, product, or service.

Contents

Blowing Billions: The Need for Better Business Cases

Introducing The Three-Page Business Case

Profitable Process: A Brief Guide to Performance Improvement

Step 1   Problem: Describe the Performance Problem and its Root Cause

Step 2  Complication: Build an Acute Reason to Change and Find Sponsors

Step 3   Full Potential: Aim for the Best Performance Possible not just Better

Step 4   Diligent Decisions: Identify, Screen, and Choose Alternative Solutions

Step 5   Spreadsheet Safety: Design and Build a Solid Financial Model

Step 6   Top Line: Quantify Impacts and Value Benefits

Step 7   Total Cost: Identify, Quantify, and Price Investment Inputs

Step 8   Deal Dangers: Assess, Adjust, and Manage Uncertainties

Step 9   Distilled Value: Grind the Evidence and Write the Case

Step 10 Profitable Projects: Judge the Case and Execute the Investment

Conclusion

Template for The Three-Page Business Case

Research Sources

What you get

Learn to:

  • Discover what a technology business case is, why you need it, and how to write it.
  • Write an outstanding technology business case in 10 easy-to-use steps.
  • Distil all the key information you need to justify and sell your technology project or proposal.
  • Protect your business case against the most common threats including dubious due diligence, rigor-free ROI analysis, bias, bull, and amateur analysis.
  • Produce high-ROI technology investments.

Who should use this handbook

This handbook will benefit:

  • Project managers justifying their technology project or program.
  • Marketers who want to differentiate their technology offering
  • Salespeople who want to sell more with a crisp, compelling business case.

 

 

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