Business case guide FAQ > Business case writing > Writing a business case: The 10 steps
Search the glossary for business case terms often ill-defined, confused, or prone to misinformation:
We recommend the 10-step approach found in The Three- Page Business Case:
Step 1 Problem: Describe the Performance Problem and its Root Cause
Step 2 Complication: Build an Acute Reason to Change and Find Sponsors
Step 3 Full Potential: Aim for the Best Performance Possible not just Better
Step 4 Diligent Decisions: Identify, Screen, and Choose Alternative Solutions
Step 5 Spreadsheet Safety: Design and Build a Solid Financial Model
Step 6 Top Line: Quantify Impacts and Value Benefits
Step 7 Total Cost: Identify, Quantify, and Price Investment Inputs
Step 8 Deal Dangers: Assess, Adjust, and Manage Uncertainties
Step 9 Distilled Value: Grind the Evidence and Write the Case
Step 10 Profitable Projects: Perform Due Diligence and Execute the Investment




