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The Business Case Checklist -- Best Selling Business Case Book on Amazon
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Business case guide FAQ > Business case writing > Business case length

Search the glossary for business case terms often ill-defined, confused, or prone to misinformation:

We recommend three pages:

  • Short enough to be clear and understood by all stakeholders, but long enough to cover key issues and make the value argument for a technology project or proposal.
  • Forces boiling down analysis and evidence, like a good legal case.
  • Brevity breeds business success and results. Look at Procter & Gamble's one-page memos and Toyota's A3 reports.
  • Crick and Watson introduced DNA to the world in three pages. Do you need more for your technology?

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