Business case guide FAQ > Business case writing > Business case length
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We recommend three pages:
- Short enough to be clear and understood by all stakeholders, but long enough to cover key issues and make the value argument for a technology project or proposal.
- Forces boiling down analysis and evidence, like a good legal case.
- Brevity breeds business success and results. Look at Procter & Gamble's one-page memos and Toyota's A3 reports.
- Crick and Watson introduced DNA to the world in three pages. Do you need more for your technology?




