Business case guide FAQ > Business case economics > What is cost benefit analysis?
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Economics is about making choices in a world of limited resources. Deciding on a technology investment is a decision of this type. The best way to make these decisions is using a cost benefit analysis.
A cost benefit analysis means carefully weighing the relevant costs and benefits of competing options.
"The better choice is the one whose benefit outweighs its cost by the larger margin. Always."
The Economic Naturalist's Field Guide, Robert Frank
