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Business case guide FAQ > Business case definition > Business case ROI: A confused and confusing term

Search the glossary for business case terms often ill-defined, confused, or prone to misinformation:

This is a confused and confusing term. An ROI (done properly) analysis is the most important part of the business case. Return on investment is the core of a business case, but not all of it. A business case adds context on the business problem, why it must be solved, alignment with business strategy, and a plan to convert projected results into case.

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