Business Case ProTM quantifies and communicates the business value of software.

We offer books, training, and services focused on rigorous ROI, concisely communicated.  We specialize in in four areas:

IT business cases that work

Banish unbelievable business cases and unrealistic ROI models. Make the strongest case for your IT product, project, or service. Rigorous ROI analysis, tight argument, and concise writing make a business case work. Learn how to write a business case worthy of your project or product.

IT due diligence checklist

Casual due diligence puts ROI at risk. Profitable projects start with due diligence on a robust business case. Apply the IT due diligence checklist and protect your ROI.

White papers without waste

The average white paper is a long-winded press release. Fat-free white papers are a concise, verbal version of the business case. Learn how to write a white paper that persuades.

Value-based selling with the business case

Sell with value, not discounts. Software and SaaS pricing start with the value calculated in the business case. Stop underpricing. Learn about value-based pricing for software and preserve your margins.