Business Case ProTM quantifies, communicates, and increases IT value.

We offer books, services, and advice in 5 areas:

IT business cases that work

Banish unbelievable business cases and unrealistic ROI models. Make the strongest case for your IT product, project, or service. Rigorous ROI analysis, tight argument, and concise writing make a business case work. Learn how to write a business case worthy of your project or product.

IT due diligence checklist

Casual due diligence puts ROI at risk. Profitable projects start with due diligence on a robust business case. Apply the IT due diligence checklist and protect your ROI.

White papers without waste

The average white paper is a long-winded press release, padded with marketing gobbledegook and slushy thinking. Fat-free white papers are a concise, verbal version of the business case. Learn how to write a white paper that persuades.

Value-based pricing starts with the business case

Sell with value, not discounts. Software and SaaS pricing start with the value calculated in the business case. Stop underpricing. Learn about value-based pricing for software and preserve your margins.

Business case = a performance improvement proposal

Treat IT as a cost and it will behave like one. Recommend value improvements, not cost cuts. Fundamentally, a business case is a performance improvement proposal. Learn how to increase IT value and improve operating performance.